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News & Analysis

LIVE! enters the beauty market through the strategic acquisition of Pink Cheeks

15 April 2026 by Martinelli Advogados - Brazil

LIVE!, a Brazilian company firmly established in the activewear segment, has taken a decisive step beyond its core business by acquiring a 60% stake in the skincare brand Pink Cheeks. The transaction, the company’s first acquisition, marks a clear repositioning - from an apparel-focused brand to an integrated wellness platform.

News & Analysis

Martinelli Advogados strengthens its tax capabilities with the arrival of Herick Manardi

01 April 2026 by Martinelli Advogados - Brazil

Martinelli Advogados has added Herick Manardi as a partner in its Santa Catarina office, reinforcing the firm’s tax practice with a profile that combines legal, accounting and financial expertise.

News & Analysis

Martinelli Advogados strengthens business disputes and tax litigation capabilities with arrival of new partners

16 March 2026 by Martinelli Advogados - Brazil

Martinelli Advogados has announced the appointment of André Frossard Albuquerque and Sérgio Grama Lima as partners, reinforcing two areas that have become increasingly critical for companies: the management of strategic disputes and tax litigation.

News & Analysis

Brazil: Martinelli advises Piracanjuba on the acquisition of Natulact

01 August 2025 by Martinelli Advogados - Brazil

Martinelli Advogados advised Grupo Piracanjuba on the acquisition of Natulact, a dairy company headquartered in Nossa Senhora da Glória, in the state of Sergipe.

News & Analysis

Brazil: Martinelli advises Piracanjuba on the acquisition of Natulact

01 August 2025 by Martinelli Advogados - Brazil

Martinelli Advogados advised Grupo Piracanjuba on the acquisition of Natulact, a dairy company headquartered in Nossa Senhora da Glória, in the state of Sergipe.

News & Analysis

Martinelli Advogados adds energy sector specialist partner to its practice

28 August 2020 by Jon Moore

Brazilian firm welcomes experienced practitioner from a acountancy firm